Designed a mobile app for Edukasyon.ph that matches the use case of students and parents, and at the same time generate another channel of revenue for B2B partners.
SKILLS
UX Research
UX Design
Interaction Design
Wireframing
Prototyping
User Testing
PROJECT TYPE
UX Design
PROJECT TYPE
31 Jan 2022 – 12 Feb 2022
TOOLS USED
Figma
Miro
Notion
PROJECT TEAM
Kate Tacastacas
designer, researcher
Jayne Tinhay Arriola
product manager, researcher
Marga Hernandez
designer, researcher
Ryan Joseph Samonte
designer, researcher
INTRODUCTION
Edukasyon.ph is the largest online youth platform in the Philippines, empowering millions of students aged 13 to 23 to make self-aware education decisions that lead to a fulfilling career.
Students use the website to access courses, schools, scholarships, online education, and opportunities, enabling them to find and follow career paths suited to their interests, skills, and priorities.
Edukasyon has worked with partners like schools, corporations, and foundations, and operates the website FindUniversity.ph, which attracts more than 10 million visitors
per year.
OBJECTIVE
How might we design a user-friendly, accessible, and value-driven mobile app that connects and meets the needs of students, parents, and B2B partners of Edukasyon.ph?
The goal of this project is to design a B2B-value-driven mobile app for Edukasyon.ph that caters to student and parent use cases
FINAL DESIGNS
PROBLEM
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GOAL
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USER RESEARCH
TAKEAWAYS
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WIREFRAMES
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PROTOTYPE MOCKUPS
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USABILITY TESTING
GOALS
- Test basic game mechanics
- Clarity of instructions/controls
- General user reception (graphics, etc)
RESEARCH QUESTIONS
- How do users feel about the game mechanics?
- How do users feel about the graphics?
- Would users play this if it were a full game?
TOOL
Maze
PLAYERS TESTED
10
METRICS
System Usability Scale (SUS) 1-5
Drop Off Rates
User Error Rates
TASKS
- Snatch the turkey in the centre.
- Snatch the casserole on the right.
- Snatch the devilled eggs on the left.
RESULTS
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HI-FI PROTOTYPE
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REFLECTION
CHALLENGES
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LESSONS LEARNED
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NEXT STEPS
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